Rank Changes
How average position moved for the keywords that ranked in both periods.
Property → Rankings → Rank ChangesNeeds comparison1 min read
For keywords present in the current and comparison periods, this classifies each as improved, worsened, or unchanged using a half-position threshold.
What you get
- A position before-vs-after scatter plot (colour-coded), exportable to PNG.
- Minimum-clicks and minimum-impressions threshold inputs to cut noise.
- All / Improved / Worsened tabs and a table of keyword, position before/after, change, and clicks/impressions impact.
- Per-topic-cluster and per-content-group rank-change tables, each with copy and CSV/HTML export.
Part of Rankings & rank changes. Related: New & Lost Rankings.