LLM Traffic
Traffic from AI assistants such as ChatGPT, Perplexity, Copilot, Gemini, and Claude.
Property → Analytics (GA4) → LLM TrafficRequires GA41 min read
Sessions are identified by referrer domains and combined with GA4’s own “AI Assistant” channel. Google AI Overviews carry no distinct referrer and are excluded.
What you get
- A “share of all sessions” card plus the standard traffic cards, restricted to LLM-referred sessions.
- A stacked-area trend of sessions per assistant.
- Tables for LLM sources (% of LLM), referrer domains, landing pages, pages, error pages from LLM traffic, countries, devices, events, and e-commerce from LLM.
- CSV/HTML export.
Part of Google Analytics 4. Related: Blended (GSC + GA4).