Opportunity Scoring
Rank queries by wasted potential, weighted by impressions and how far they sit from page one.
Property → Advanced analysis → Opportunity ScoringRun analysis1 min read
Each query is scored as impressions × (1 − CTR) × a position weight that peaks just off page one, considering queries with 10+ impressions in positions 3–30. The report also estimates the potential additional clicks if the query reached the top.
What you get
- Three summary tiles: total opportunities, total score, and potential added clicks.
- A top-30 bar chart and a searchable, paginated ranked table.
- Filter and time-period controls, plus export.
Part of Advanced analysis. Related: CTR Curve Modeling, Page Poaching.