Identify pages losing traffic over time
Content Decay Map
A page-by-month heatmap of clicks, so slow erosion becomes visible long before it shows up in a monthly total.
What the report gives you
- Rows are pages, columns are months, colour is the change
- Decay score ranks pages by how much traffic they have given up
- Peak month and current-vs-peak columns tell you how far a page has fallen
- Filter by content group or URL pattern
Sample output
Demo data| Page | Peak month | Peak clicks | Now | Change | Decay score |
|---|---|---|---|---|---|
| /guides/search-console-api | Mar 2026 | 1,840 | 612 | -67% | 92 |
| /blog/ctr-optimisation | Jan 2026 | 960 | 430 | -55% | 74 |
| /compare/gsc-vs-ga4 | Feb 2026 | 720 | 402 | -44% | 61 |
| /guides/indexing | Apr 2026 | 510 | 366 | -28% | 38 |
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