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E-commerce

GA4 e-commerce reporting for the coupled property.

Property → Analytics (GA4) → E-commerceRequires GA41 min read

What you get

A revenue-over-time chart (revenue and transactions, with PNG export) shown when the property has real e-commerce activity.
A products table: product, revenue (property currency), purchased, viewed, added to cart.
Revenue segmentation tables by channel, source, landing page, and page (revenue, transactions, add-to-carts, sessions).
CSV/HTML export throughout.

Filters the item-scoped API cannot accept are skipped, with an “unfiltered products” banner.

Part of Google Analytics 4. Related: Key Events.

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