What do clicks, impressions, CTR, and average position mean?
Performance Reports & Data
Clicks - The number of times users clicked through to your site from Google Search results.
Impressions - How many times your pages appeared in search results, even if nobody clicked.
CTR (Click-Through Rate) - The percentage of impressions that resulted in a click. Calculated as clicks ÷ impressions.
Average Position
- The average ranking position in search results. Position 1 is the top result.
How AutoPSEO helps
AutoPSEO extends the Performance report with period comparisons, branded/non-branded splits, regex filters, uncapped exports and reports Google does not offer: content decay, keyword cannibalization, CTR benchmarks by position and traffic forecasts, all computed from your own Search Console rows.
More in Performance Reports & Data
- How do I use the Performance report in Google Search Console?
- How much historical data does Google Search Console store?
- Can I use Google Search Console for keyword research?
- Why does my Search Console data differ from Google Analytics?
- What is a good CTR in Google Search Console?
- How do I interpret average position in Google Search Console?
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